Real Estate Email Marketing

There is little doubt that the U.S. housing market is undergoing a profound change. After several years of free wheeling lending practices and unsurpassed increase in home valuations, the real estate market is currently undergoing a major correction. Home values drop in many areas around the country, and some property owners are facing a threat Uptick in their Adjustable Rate Mortgage payments by them in an unsustainable position......

In short, it is a volatile market. Lenders are tightening the criteria for mortgages, and the window for subprime lending has to stop. Some property owners, hold subprime mortgage foreclosures are confronted, while others try to sell their houses before they are in a negative equity situation. As a result, real estate professionals, investors and home sellers gather to gain a competitive advantage in a competitive market.

Real Estate Marketing

Long gone are the days where traditional methods of marketing real estate are sufficient to move properties. A sign on the lawn, a Multiple Listing Services, and one day open the door still have their place, but they include only one facet of an effective real estate marketing campaign.

Just as in most other sectors of the economy, the Internet plays a crucial role in real estate. Online offers of houses for rent, homes for sale, foreclosures and draw an increasing number of buyers and investors. Photography and video are increasingly being used, whether the appetite of potential buyers. Still, online services and multimedia presentations are relatively passive forms of marketing in this competitive environment era. Those who are up to date, use the Internet to their best advantage, and taking into account strategies from the playbooks from those in other areas.

E-mail marketing as "Push" strategy

When drawing potential property buyers to an online offer is a "pull" strategy, then real estate e-mail marketing is a "push" strategy - a sense that in today's market place. After all, retailers and e-tailers use e-mail marketing to their best advantage. E-mail mailboxes are filled with large and small companies alike e-mails. It makes sense that real estate e-mail marketing can also be effective because it provides information about agents, developers, vendors, and their properties directly into the hands of interested potential buyers.

E-mail marketing is easier than it seems

At first blush, real estate e-mail marketing seems out of reach for many people. After all, their know-how is in real estate and not very tech savvy. On the contrary, there are online real estate services, e-mail marketing a Cakewalk for almost everyone.

In the search for an online e-mail marketing service, select one that can help you e-mails create, manage your contact lists of data, and are tracking reports. In fact, you should be able to send your first e-mail marketing pieces in less than an hour. The best performance, "Wizards" that allows you, for example, together e-mail newsletter with a Web interface and on a single screen. Templates and click-and-drag functionality makes it easy to arrange text, photos, and immediately see what your recipients will see when they receive your e-mail.

Once you've sent your e-mail or newsletter, the service should enable you to the results tell you how many e-mails, as many again, how many people opened the e-mails, how many click on the links And how many forwarded it to others.

There is little doubt that real estate e-mail marketing is a cutting edge tool that helps push your message in the inbox of potential buyers. And in today's competitive situation, it is an advantage, you can not afford to be without.